The Chronicle

A History of West Coast Wine

From Spanish mission plantings through Prohibition and the Judgment of Paris to the modern AVA era — cross-linked to the regions, varietals, and producers they shaped.

Atmospheric oak barrel cellar
1769Mission Era

Spanish missions plant the first vines

Franciscan friars accompanying Junípero Serra planted the 'Mission' grape at Mission San Diego de Alcalá, establishing California's first vineyards for sacramental wine. Mission plantings spread north along El Camino Real through the 18th century.

Napa ValleySonoma County

1839Gold Rush Era

George Yount plants Napa's first vines

George Calvert Yount planted the first vines in Napa Valley at his Rancho Caymus grant, marking the transition from mission viticulture to secular, commercial plantings in the region that would become California's flagship.

Napa Valley

1857Gold Rush Era

Agoston Haraszthy founds Buena Vista Winery

Hungarian-born Agoston Haraszthy established Buena Vista Winery in Sonoma, championing European vinifera varieties and later importing cuttings from Europe, helping shift California toward quality vinifera over the Mission grape.

Sonoma County

1861Gold Rush Era

Charles Krug founds Napa's first commercial winery

Charles Krug established his winery in what is now Rutherford, building the foundation of Napa's commercial industry and training a generation of winemakers including the Mondavi family's forebears.

RutherfordNapa Valley

1880Phylloxera & Replanting

Phylloxera reaches California

The aphid Phylloxera, which had devastated European vineyards, reached California in the 1880s. The crisis forced replanting on resistant American rootstock, transforming the state's vineyard architecture and varietal selection.

Napa ValleySonoma County

1920Prohibition

Prohibition begins

The 18th Amendment and Volstead Act (1920–1933) banned commercial alcohol production, devastating California's wine industry. Vineyards were uprooted or converted to table grapes; only sacramental and home-winemaking production survived, hollowing out a generation of expertise.

Napa ValleySonoma County

1933Rebirth

Prohibition repealed

Repeal in 1933 restarted the industry from a depleted base. The post-Repeal decades saw slow rebuilding, dominated by large bulk-wine producers; fine wine would only re-emerge in earnest in the 1960s.

1965Rebirth

David Lett plants Oregon's first Pinot Noir

David Lett planted the Willamette Valley's first Pinot Noir and Pinot Gris, betting that the cool, maritime climate could rival Burgundy. His Eyrie Vineyards 1975 Pinot would later place in a Burgundy-led blind tasting, putting Oregon on the world map.

Willamette ValleyDundee Hills

1966Rebirth

Robert Mondavi founds his namesake winery

Robert Mondavi opened his Oakville winery in Napa Valley, the first major new winery in the valley since Prohibition, championing cold fermentation, oak aging, and varietal labeling — and defining the modern California fine-wine model.

Napa Valley

1976Judgment of Paris

The Judgment of Paris

In a 1976 blind tasting in Paris, Stag's Leap Wine Cellars' 1973 Cabernet and Chateau Montelena's 1975 Chardonnay defeated top French wines, announcing California — and Napa in particular — as a world-class region. The event reshaped global perceptions of New World wine.

Stags Leap DistrictNapa Valley

1983Modern Era

Napa Valley and Yakima Valley become AVAs

The federal AVA system, established under TTB authority, began designating American Viticultural Areas. Napa Valley (1983) and Yakima Valley (1983) were among the earliest, formalizing the concept of terroir-based appellations in the United States.

Napa ValleyYakima Valley

1984Modern Era

Willamette Valley recognized as an AVA

The Willamette Valley AVA was established in 1984, formalizing Oregon's Pinot Noir region. Subsequent decades saw nested sub-AVAs (Dundee Hills, Eola-Amity, and others) carved out to distinguish distinct soil series and microclimates.

Willamette Valley

2001Modern Era

Red Mountain and Rogue Valley AVAs established

The early 2000s saw rapid AVA expansion, including Washington's Red Mountain (2001) and Oregon's Rogue Valley (2001), reflecting the maturation and differentiation of West Coast wine regions by terroir.

Red MountainRogue Valley